Dogma Revisited and the Price of Conformity
Dare to be different. Why? You'll go viral, that's why. The world is awash in a sea of conformity. The internet even more so. Anybody who says something contrary to the mainstream will stand out. Regardless of the real value of his or her message. This creates a marketing potential for any idea that is primarily conceived to simply differ from that which is considered mainstream or dogma. I actually received a newsletter about an article that introduced the article by saying this:
Continue Reading » Selling Strength Training and Making Waves in Fitness
Modern strength training has, in recent times, aligned itself with science more than ever in the past. Unfortunately the majority of the industry has no clear knowledge of the scientific process and in fact, doesn't really know what science is. Most strength trainers who use science tend to point to science as if it is a thing. However, although we use the word as if it means a concrete thing it is rather a practice or system of acquiring knowledge. When we ask "what's the science on this?" what we really should be asking is "what is the state of knowledge on this?".
Continue Reading » Strength Training and Nutrition Dogma